Marc Berman's PI Feedback:It's doomed, as the 18-49 demo made the result even worse (around 1.6). Television shows very rarely improve from their premieres, as most get cancelled before they get the chance. If Kings were an HBO or Showtime series, it would've probably turned out fine, at least getting a second season to bring the show to a decent conclusion (unless the creators couldn't care less); but on network television, there's just no incentive not to replace what looks like a relatively expensive drama with some cheap-&-easy reality show that can't possibly do worse.
Beginning with Kings, the aforementioned two-hour debut was stalled at the gate, with a mere 4.1 rating/7 share in the overnights from 8-10 p.m. Take a look how Kings declined in every half hour (never a good sign, of course):
Kings (NBC) – series premiere
8:00 p.m.: 4.6/ 8 (#3)
8:30 p.m.: 4.3/ 7 (#3)
9:00 p.m.: 3.8/ 6 (#4)
9:30 p.m.: 3.7/ 6 (#3)
One year earlier in this block, the second half of a two-hour edition of Dateline and a repeat of Law & Order was considerably stronger at an average 6.3/10 in the overnights. Do the math and that is a loss of 35 percent. Let’s be honest: did anyone really think this show would work?